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The concept of organic groceries was almost unheard of 30 years ago and has become mainstream in the past 15 years because the consumer became enlightened and demanded produce that was grown without synthetic and /or dangerous chemicals not to mention genetically modified crops. During the growing season, there is a good variety of floral material available locally and organically or at least grown according to organic methods. To become certified organic, it is a long expensive process. Not all growers are able to achieve this certification, but many are committed to growing using organic methods.